Top 10 Famous Brand in Liquor World

Johnnie Walker has taken first place in Brands by Value, a list of the world’s 50 most valuable drinks brands.

The list is compiled by brand valuation consultancy Brand Finance.

Brand Finance created the list using a complex matrix of calculations based on financial results, future forecasts, brand strength and ‘royalty relief’.

According to the report, the top five was made up of international stalwart brands but two Chinese baiju brands, Kweichow Moutai and Wuliangye, also had successful years, rising to sixth and seventh respectively!

Baiju (literally, white alcohol) is a grain liquor. It’s typically Asian – it’s basically rice wine that’s been distilled, with an abv of between 40-60%, like lao lao (Laos) or langkau (Malaysia).

Anyway, here’s the Top 10.

1 Johnnie Walker

2 Bacardi

3 Hennessy

4 Smirnoff

5 Chivas Regal

6 Kweichow Moutai

7 Wuliangye

8 Baileys

9 Moet & Chandon

10 Jack Daniel’s

Kickin Ass

Kickin ass

Number 6, the Moutai shit is serious business. Here’s what the website says about this high-ranker: “It is the monument of liquor culture that brewers have used magic talent, distilled the cream of broomcorn, picked up the soul of wheat, exploited the nimbus of the sky and earth, and captured irreplaceable microorganisms of special environment for fermentation, mixing and sublimation.”

Nice.

Ballantine’s Draws on its Inner Depths with New Signature Distillery Editions

Ballantine’s, the No 1 ultra-premium Scotch whisky in Asia Pacific, is set to unveil two Signature Distillery Editions of Ballantine’s 17 Year Old – part of a new four-strong collection of innovative whiskies that highlight the influence of the signature malts that provide the depth to Ballantine’s 17 Year Old.

Specially created by Master Blender Sandy Hyslop, each limited edition aims to showcase the unique contribution of one of four distilleries – Scapa, Glenburgie, Miltonduff and Glentauchers – by accentuating their characteristics within the limited edition blend.

Ballantine’s 17 Year Old Signature Distillery Scapa Edition is a 43% ABV blended Scotch that dials up the influence of Scapa, the single malt that gives Ballantine’s 17 Year Old its rich, sweet top dressing, while contributing to the initial burst of fruity, floral flavours. As a result, this whisky is bursting with a zesty, fruit sparkle of sweet orange and peach flavours but remains incredibly smooth, creamy and luxurious.

Ballantine’s 17 Year Old Signature Distillery Glenburgie Edition is a 43% ABV blended Scotch that highlights the influence of Glenburgie, the single malt that sits at the heart of the Ballantine’s blend. Located in Speyside and surrounded by temperate and fertile terrain, Glenburgie distillery produces a fruity, floral and rich-flavoured malt. As a result, this limited edition provides smooth aromas of apples and blackcurrants with a honeycomb sweetness whilst maintaining the soft, elegant and balanced style of Ballantine’s.”

Sandy Hyslop, Ballantine’s Master Blender, says: “Ballantine’s 17 Year Old is a blend of more than 40 different malt and grain whiskies from all over Scotland, but Scapa, Glenburgie, Miltonduff and Glentauchers stand out as having played a monumental role in the blending process of our master blenders over the years. These stunning limited editions offer the whisky drinker an insight into blending and the role that these malts play in the original and much-celebrated Ballantine’s 17 Year Old blend.”

Ballantine’s 17 Year Old Signature Distillery Scapa Edition will be available in limited quantities in Korea while Ballantine’s 17 Year Old Signature Distillery Glenburgie Edition will be available in limited quantities in duty free. The range is priced from RRP 69 USD in Asia Duty Free.

About Ballantine’s

Ballantine’s is the No 1 ultra-premium Scotch whisky in Asia Pacific and the range sells over 70 million bottles a year worldwide. Ballantine’s has won more than 80 trophies and medals at international competitions in the past 10 years for quality, as a result of its unique richness of character and perfect balance. The range, from Ballantine’s Finest to the iconic 30 Year Old, is the most extensive in the world of Scotch and is maintained by the latest in a tradition of Master Blenders that dates back to 1827.